WEBINAR SESSIONS

My presentation of webinar

TRAVEL WITH MARRIOTT

Have a look on how to be brilliant---> last session.
 

MOBILE APPLICATIONS

Homework session 5

HILTON WORLDWIDE

I decide to chosse Hilton because is a brand which always research how to renew is image.

1. creative
2. innovative
3. fun
4. digital application 

http://www.hiltonhotels.com/fr_FR/  --> by this link we can see that the plateform have a connected link for book any hotel in Europe:

•  we have a top list of the most funniest and glamour destination of the guest
•  we have promotions for the season.

link of the video:


https://www.youtube.com/watch?v=4Z-ocRmfBnI&ab_channel=SpencerPoole

how they use the digital:

http://hhonors3.hilton.com/en/hhonors-mobile-app/digital-key.html

"Travel should take the place"

Merina hotel VS Erina

MERINA HOTEL

This is The Merina Hotel at Yaoundé-Caemroun, as we can see, the main page is not really attractive, we have in a same page too much informations, and some links which doesn't imply the Hotel such as the weather etc....

There is no plateform mobile user, no visuals... they have to adapt the marketing to the actual society.

ERINA HOTEL - MOBILE USER

General presentation of the brand + all the Facilities.

 Attractive visual for guest, presenting the differents area of the hotel... showing the link to book.

Presentation of the acces + some comments of guest who stay at Erina hotel.

• Here we can see that at the difference of Merina, Erina have first of all an application for Mobile, therefore, every guest can book anywhere.
• Secondly, the have attractive visual which was not the case for Merina.
• So what we can say is that Merina have to rethough the marketing strategy: use more digital applications.

Buzzango

+buzzango

• IMAGES HAVE UNIVERSAL AND POWERFUL LANGUAGES
• ALL THE RELATIONS ARE INTERCONNECTED  BY DIGITAL FLUENCERS NETWORKS
• BUZZENGO = BIG SOCIAL NETWORK FOR CREATE, MEASURE, IDENTIFY, MANAGED, INCREASED.

INFLUENCE MARKETING CAMPAIGN