MY EXPRESSIVE IMAGE

My Word Cloud

My professional world cloud

After collecting this 3 types of jobs descriptions :

• Quality manager
• Business development manger
• Project manager

I put it on world cloud website which help me to create the image above illustrating the key words concerning the futur jobs a want to applies for.

GENERATION C HOTEL CONCEPT

Why Okko hotel appeal to generation C

we can see on the first page the possibility to

• book a stay
• acces to the hotel blog
• presence on several social network like pinterest, instagram etc...
• large communication about the hotel

Why Citizen M appeal to generation C

• on the first page we could have a general view of the hotel with a video 
• we can also have the possibility to book 

At the diferrence of most common hotel, there are not multiple point which present the internal facade of the hotel on the first page. whereas in okko hotels, we have on the principal page different acces which open to different services: booking, concierge, etc.

Customer journey

SAME CRITERIA IN 2 COUNTRIES

We just see that there is a difference between different countries.

Brazil is more focus on extend the differents use of the channels, there is chronology starting from the generic paid, organic & brand paid, then social networks, to finish by the display click.

Whereas in the same segmentation, but in a difference country US which are not chronologic, the enforce, emphazise directly multiple channel at the begining: we found like Brazil general paid but also referral and organic search, the position of the social and  email email channel   and we finis with display click like Brazil.


2 INDUSTRIES ON THE SAME COUNTRY

In the analyze of different cirteria, in Australia.

we can say that in a same country, some difference can exist in the buying process. as we can see, for the 2 business industries we select.

for Job and education, generic, social referral, brand paid and organic are very present from the begining, and email is the last point very far of the rest.

whereas Beauty and fitness sector have chronologic channels.


CONCERNING HOSPITALITY INDUSTRY

Most of the criterias use are brand paid search, social, referral, display click.
as far i am concern, the criterai the most import is social because it is the best way to really know the brand, is a way to communicate with the guest, share about experiences.