Customer journey

SAME CRITERIA IN 2 COUNTRIES

We just see that there is a difference between different countries.

Brazil is more focus on extend the differents use of the channels, there is chronology starting from the generic paid, organic & brand paid, then social networks, to finish by the display click.

Whereas in the same segmentation, but in a difference country US which are not chronologic, the enforce, emphazise directly multiple channel at the begining: we found like Brazil general paid but also referral and organic search, the position of the social and  email email channel   and we finis with display click like Brazil.


2 INDUSTRIES ON THE SAME COUNTRY

In the analyze of different cirteria, in Australia.

we can say that in a same country, some difference can exist in the buying process. as we can see, for the 2 business industries we select.

for Job and education, generic, social referral, brand paid and organic are very present from the begining, and email is the last point very far of the rest.

whereas Beauty and fitness sector have chronologic channels.


CONCERNING HOSPITALITY INDUSTRY

Most of the criterias use are brand paid search, social, referral, display click.
as far i am concern, the criterai the most import is social because it is the best way to really know the brand, is a way to communicate with the guest, share about experiences.